Root
Branding
2024
Fashion just got slower.
Root is on a mission to change our relationship with fashion, taking an ethical and sustainable approach to producing clothes at a pace they can control.
We created an identity that is timeless, simple and bold. It looks like an established brand. One colour, a punchy but familiar green, and a straight to the point slogan positions Root as THE slow fashion brand.
Industry:
Fashion
Date:
2024
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